There are lots of different things you need to do in order to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you’ve also got to make sure you’re promoting them correctly so they get in front of people who could become your fans.
Luckily, you have many creative options when it comes to promoting your blog content. A few Tweets and a couple of emails won’t get you any traction in this crazy content jungle… Nope. To breakdown that barrier you need to HUSTLE.
If you want your blog to get noticed you need to hustle, hustle, hustle… And then when you think you’ve done enough, you need to hustle a little bit more. Ewww.. right?! Wrong!
*Occasionally, I’ll include affiliate links throughout my site, but I ONLY recommend products that I’ve used and completely believe in and love.
Mamas– we’re here to wear our sexiest sweatpants while building our money making empire! Uh huh.. I told you that it wasn’t gonna be easy… well some of it won’t be. Hard work is what’s going to get us there! Are you willing to dedicate some man hours into getting results? Hell to the Yea you are! 🙂
So you’ve put in the yards and should be incredibly proud of yourself. Go you! Now it’s time to tell the world you’ve arrived and promote, promote, promote!
But when I started researching the topic of “how to promote your blog”, I just wasn’t finding a whole lot of ideas coupled with the real how-to, actionable advice that would really help us find the best blog promotion tactics.
So I decided to share this research with you to help you promote your blog better than ever. Consider this post a “choose your own adventure” novel, just like I did when writing it. This is meant to inspire new ideas, try new blog promotion tactics, and grow traffic to your blog.
You don’t need to try every one, but here is an in-depth list of how to promote your blog. You will find a step-by-step walk through of each blog promotion tactic that will allow you to take them away and implement immediately on your site.
So let’s get started…
Note: This is a long article, if I was you I would skim through the headings and dive deeper on the tactics that jump out at you. But it’s up to you.. 🙂
**If you haven’t already started a blog, and are ready to take the plunge (it’s fun trust me) check out my step-by-step tutorial on How to Start a Blog When You are Completely Broke!
On your Website:
These are perhaps the most important steps in the journey. Before anything else, there’s a lot you can do on your own website and within your content to promote your blog.
>Publish more articles
No matter your niche, research has shown that publishing more content will always lead to an increase in traffic for you; increase your content frequency to 2 or more articles a week, and you’ll notice a significant increase in traffic to your blog.
>Publish longer content
Research has shown that articles that are 3,000 – 10,000 words get twice as many shares and 3 times the links content that have fewer than 1,000 words get.
>Create an Ultimate/Advanced Guide
An ultimate guide is designed to be the first and last article your readers read on a subject; due to their nature, ultimate guides are usually very comprehensive in nature. It isn’t unusual to see an ultimate guide that is 5,000 – 10,000 words.
>Start an email list
Although I haven’t even started my own… tisk tisk (I’m working on it) Ask most successful bloggers what the top source of traffic to their blog is and they’ll tell you that email is in the top 3. Email is such a powerful medium for generating traffic that many bloggers vouch for it; the reason is simple, all things being equal, your email list will only keep growing and rarely decrease.
If you haven’t started building an email list, start now. Install the free SumoMe plugin and use their email list building options including the ScrollBar, Popup and Welcome Mat.
>Publish an Ultimate Link/List Roundup
Compile and publish an ultimate list of resources/articles on a particular topic; include as many relevant resources as possible and email all the bloggers you featured on your list and ask them to share your article.
>Use Images in ALL Your Blog Posts
Make sure every article on your blog include one or more relevant and appealing image, and this will significantly boost traffic to your blog.
Before You Publish:
SEO optimization is also a key ingredient in a well promoted blog. Search engines are the #1 source of traffic for most established blogs.
As basic as SEO comes, you need to focus on finding appropriate keywords and optimizing your content for those keywords.
You can optimize your on-page content by including keywords in these areas:
- Body text (preferably the first 100 words)
- URL slug
- Meta description
- Header tags
- Image alt tag descriptions
You don’t have to learn SEO best practices to do this well. Just use a plugin like Yoast, and it will tell you exactly what your content needs for keyword optimization.
Another good SEO practice is linking between posts or pages on your site, and vice versa.
This encourages visitors to click through to other content, and decreases your bounce rate, a major search engine ranking factor.
Google also uses the anchor text to understand what your content is about. So including relevant keywords here can help with SEO as well.
When it comes to using this tactic to promote a blog post, after you hit publish, go into some older blog posts or pages that already get a lot of consistent traffic and link to this new post.
>Feature other bloggers in your posts
Regularly link to other bloggers in your articles and email all of them to let them know about your article; many of them will share your article, resulting in lots of traffic for you.
>Writing your blog post
- You nailed the headline– Try using a Headline Analyzer
- Your post is at least 1,000 words long
- You’ve written about a topic that your audience is interested in and is helpful to your reader
- Your content is easy to digest – it uses headings, sub-headings, bullet points and the paragraphs are broken up
- You’ve packed it full of visuals – screenshots, graphics, videos, presentations, ect… Anything that increases engagement
- It’s personal, emotive and tells a story
>Ask a Question For Your Audience to Answer
You don’t get what you don’t ask for.
Sometimes you can write blog posts that get people to write comments without you even asking. However, it’s usually a better practice to ask a question at the end of your posts to encourage discussion.
>Make Sure You’ve Exhausted the Topic
When writing your post you need to consider the different questions that your audience will ask while reading it. Then you need to figure out how you are going to handle those questions.
Thinking about the questions also gives you an opportunity to plan your next 20 posts. One blog posts can easily lead to 20 more simply because you consider new questions that need to be answered and warrant a blog post of their own.
>Create 3 Awesome Pinterest Images
I love Pinterest! It’s one of the sole reasons that this blog even has an audience. lol
Okay, that’s a bit of an exaggeration, but Pinterest has done wonders for this blog. It’s simply one of the best free marketing platforms on the web! So why do I suggest you create 3 awesome images? Because you never know which one will appeal more to your audience.
After You Publish:
If you can tick off any and all of those points above, then you’re ready to get promoting your badass blog post!
>Pin to Pinterest
You’ve created the awesome pins so now it is time to pin them to Pinterest. If you are in some group boards (one of the best ways to grow your Pinterest profile) then I suggest you use a Pinterest Scheduling Tool to make life a lot easier for you.
To make the most of Pinterest, create your own boards related to key topics you talk about on your blog. Then add value to this community by pinning related, valuable content, including your own posts.
You could also create a board specifically for your blog posts. Give it the same name as your blog and direct visitors on your website to it, so they’re encouraged to re-pin your content.
>Pinterest promoted pins
Pinterest offers “Promoted Pins” (similar to “Promoted Tweets” on Twitter).
Promoted pins are repinned on average 11 times per ad, which could mean some big exposure for your content!
>Post Updates to Instagram, Facebook, and Twitter
Depending on your blog’s niche you might not post to all of these social media networks. For Twitter and Facebook I use Blog2Social to handle not only my new postings but to recycle old posts as well.
Don’t hesitate to share the post multiple times during the week it was published.
You can get more reach and exposure for your blog posts by promoting the tweets you share for them.
Promoted Tweets work just like regular tweets, but they’re clearly labeled as promotions and are targeted towards specific audiences. To use them you’ll need to set up a Twitter ads account where you’ll have access to your campaign dashboard.
Another way to get your blog content seen on Facebook is to share it with audiences that are likely to find it valuable.
It’s really easy to discover and browse groups in the “Groups” area of your Facebook account. Or you can check out my blog post The Ultimate List of Facebook Groups for Bloggers to Join.
>Leverage Hashtags When Promoting Your Articles on Social Media
You can also boost your readership by using #hashtags when promoting your articles on social media; by using relevant hashtags, you’ll make your content discover-able when people search for content in your niche, and you’ll also benefit should an hashtag you use become trending around the time you used it.
>Viral Content Bee
Viral Content Bee is a free community that allows you to promote your blog posts to other people who are looking for interesting content to share on their social media networks.
That said, it isn’t exactly “free”. You have to earn credits from sharing other people’s content, which you can then use for your own content promotion.
SumoMe Discover works in a similar way to Viral Content Buzz, except instead of sharing your content on social media, it displays it as recommendations on other websites. Under the banner “You may also like”.
This means that to be an active participant and have your blog posts shared to other websites, your website needs to display other users’ content as well.
>Promote Your Blog on Quora
Quora is actually an awesome hangout. Anyone can ask a question and people answer. So if you write a great answer and it gets upvoted, you’re getting traffic to that post. If that post then has a link to your content, you are gaining exposure. 🙂
>Look for Opportunities to be Included in Link Roundups
Every niche has at least a dozen blogs that do weekly or monthly roundups; at the end of the week, or month, these blogs will publish an article with a summary of the most interesting content they read in a particular month. You can get some nice exposure by emailing these bloggers and asking them to include your article in their next roundup.
>Get your blog on social bookmarking sites
Some folks prefer to find content through popular social bookmarking sites. You can apply to have your blog content present on these sites to help people who are interested in a certain topic discover your posts:
- AllTop: There are tons of categories with one bound to fit your niche. Simply submit your blog to get your content out there for a new audience to check out.
- Digg: It’s all about the most talked about information on the Internet. Submit your blog.
- StumbleUpon: Add your blog to the right category to help people discover your content. Once you’re signed up, you can submit a blog for StumbleUpon to look in to.
>Social Media Automation
Social media automation is often the first place to start, and can help you get the most out of your social posts to drive traffic to your blog.
- Buffer is a social media automation tool that is free up until a certain limit. You can connect your Twitter, Facebook, LinkedIn, Pinterest and more, and schedule content to go out at the most opportune times.
- Meet Edgar puts together a content library that will continue to re-share your content time and time again based on the schedule you choose. It’s amazing for evergreen content. At any time you can check out your queue to see what is about to be shared next.
- IFTTT is another tool you can use to automate your social media if you want to automate things across different channels simultaneously. It puts together “recipes”, that you can also create yourself, of how to distribute your content (among other actions).
- Blog2Social allows you to automatically share, auto-post, re-publish, re-post and schedule blogs posts to social media: auto-post to Facebook, Twitter, Google+, LinkedIn, Instagram, XING, Reddit, Pinterest, Flickr, Medium, Tumblr, Torial, Diigo and Delicious.
- Tailwind allows you to create a schedule for pinning things and then actually schedule content to fill up that schedule. You can see the analytics concerning how well your pins are performing. You can see when you posted each pin, how many times people have liked, commented, or repinned each one, and can also reschedule them. In addition to pin insights, they also provide you with board analytics.
>Comment on other blogs
Commenting on other blogs is another effective tactic for how to promote your blog content.
The key is to make sure you regularly engage on these blog comments, or risk making people angry when you go ahead and share a link back to your site. Another tip for mentioning your own content on someone else’s blog is to ensure the content you’re linking to complements the piece you’re commenting on.
Don’t suggest content on the exact same topic, or even worse on something totally unrelated.
Link parties are an opportunity for you to share your work on other websites, as well as find new inspiration as you discover other bloggers who link up! I have discovered some great blogs through link parties, so I definitely recommend visiting other bloggers and showing them some comment love.
>Know when to stop sharing
Sometimes, your audience may just not like the blog posts you’ve published. That’s OK, really, because you can use that as a learning tool to help you write better content.
But, when that’s the case, review your social analytics to understand when to stop sharing certain posts.
What other techniques do you have for promoting a blog/generating traffic? Kindly share in the comments section 🙂
If you need more help or guidance, feel free to leave a comment below. And if you have your own strategies to drive traffic to your blog, don’t be shy… Tell us all about it! 🙂