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If you are a business owner, then video marketing is a tool that you should be using if you want to take your marketing strategies to the next level and make them more efficient. To see just why this is the case, how you can make it the case through the way you wield your video marketing skills and when you should make it the case, make sure to read on.
Why you should be using video marketing
You should be using video marketing, first and foremost, because a video is the number one medium when it comes to showing off your business’s true culture. You see, photos do a job and they definitely put a face to the name (which is always a good thing), but videos go one step further: they allow you to show what your business does in live action and in real time. And when you show your business off in this manner and in this light, you will both make your customers more aware of what you do and make them feel as if they know you better.
Another reason for using video marketing that should entice you to do so within your business is the fact you would be able to showcase and even tease previews of your new products and services in the best way possible. This would be the best way possible because, again, it would allow you to show them off and show how they work in real time and in real action, meaning there would be no information lost in the transmission from you to your customers.
The final reason as to why you should be using and embracing video marketing within your business is because it allows you the chance to record happy customers of yours reviewing your business. You see, when potential customers can see proof and evidence for themselves of current or former customers of yours singing your praises, you will be far more likely to garner their custom.
How you should be using video marketing
Using video marketing is about doing more than just using it, it is about using it properly. And to use it properly, you’re going to need help — professional help.
What this means is that the first thing you should be doing once you decide video marketing is for you (which it probably is, by the way) is getting in touch with a company that is professionally dedicated to helping other businesses, like yours, with their video marketing campaigns. What such a company would do is help you run your video campaigns all over the Internet, from YouTube to Facebook to Google to Instagram to your own website in order to increase your online traffic, leads, and sales. And, when these three things are increased the end result will undoubtedly be one thing: custom and subsequently profit for your business.
If you do decide to go it alone (which isn’t recommended but can be done), however, you’re going to have to make sure that you are doing more than just recording a video or another piece of media and then just plonking it online in the hope that someone, somewhere will see it and feel compelled to bring you their custom. No, you’re going to have to do more: first of all, you’re going to have to ensure that each video that you record looks and feels professional. Simply, if the videos that you distribute about your business are obviously recorded on a shabby or unprofessional piece of equipment, such as a smartphone, your business will itself look shabby and unprofessional — is that really the look you are going for? Second of all, as previously mentioned, you’re going to have to distribute your videos in all the right places.
Once you’ve recorded your videos and distributed them, you’re going to have to focus on a very important yet often overlooked factor of video marketing: making sure your audience knows exactly what to do and where to go once the video is over. Simply, how can you expect to garner custom from your video marketing campaigns if the audience that sees your videos don’t know how to bring you their custom? The answer to that is, you can’t. So, what you need to do is ensure that all of your videos end with a distinct call to action. What this is is a bit of information at the end of your videos documenting where you can be found and how you can be contacted — it really is as simple as that.
When to use video marketing
In this day and age, it is always a good idea to use video marketing. However, the campaigns you run via the medium of video marketing should very much be guided by specific times of the year and by specific events.
For instance, it is always a good idea to keep up with the latest season as this will show that your business is not just some soulless corporation. This means that around Christmas time, for example, your video marketing campaigns should very much be directed towards the holiday season and everything about the videos that you produce should be festive — this could simply mean recording your employees doing their day-to-day work in Santa hats!
And, something else that you should be doing in regards to when you produce and distribute your video marketing campaigns is making sure you are catering towards a specific event that your business is involved with. This could mean producing videos that advertise or promote a specific anniversary that your business is celebrating, a specific event it is attending or a specific product that it is soon releasing.
Basically, it is always a good idea to use video marketing but only when you run specific campaigns at specific times.
So, there you have it: why, how and when to use the highly proficient customer-reaching medium that is video marketing. For more information and advice on the matter, make sure to head here.