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Everyone knows that shops have their ways of keeping us happy, and ensuring we buy. It’s one of those scandals of the century which we’re all aware of, but many of us are happy to go along with. After all, the relationship between shop and shopper is a mutually beneficial one. They get your money, but you get the products you need.
Techniques used are pretty simple hacks, which aren’t difficult to achieve, but can be incredibly effective. However, with more and more companies trading online, these methods are falling out of favor. Instead, retailers are left in the hands of their customers. There’s nothing they can but sit back and hope for a sale.
Or, is there? If you’re exploring online selling, you may wish you could boost sales. The good news is, the techniques mentioned above may not be out of the window just yet. By altering them to fit an online store, you can enjoy them as much as physical stores have been doing for years. All it takes is a smart design, and an understanding of how shoppers think. Bear in mind that many shops employ help with these techniques to start with. If you want to go down that route, companies like https://nashkellermedia.com could help you make this work. If you want to go it alone, however, you should consider the following.
The best products at eye level
In most shops, the expensive items, or the ones which the owner wants to sell, get pride of place. In a supermarket, this involves putting them at eye level. In a clothes shop, it involves placing these outfits on mannequins and facing them forward on a shelf. Obviously, your site doesn’t have an eye level. But, you can still make this work by featuring specific items on your homepage or placing them at the start of product listings.
A flattering light
Many shops also use lighting to make products look good. In some cases, this involves bright light which makes colors more vibrant. Some shops opt for softer lighting which hides all manner of sins. On your sight, you can’t control the level of lighting. But, you can control how bright your pictures are. Think about the images you take, and which background lighting would create the impact you’re after. Remember, too, that photo editing tools can help you here.
The soothing sounds of music
The majority of shops also incorporate music so people spend more time. A study on the matter, conducted in 1982, revealed that people spent up to 34% more time shopping when music was played. So, it’s worth thinking about this online. As sites like thesitewizard.com explain, it’s possible to incorporate music which plays automatically. Think about the volume, and also how soon you would like it to start playing. Quiet is usually best, and it may be worth including a delay. If music starts playing straight away, customers may click off. If they’re already hooked, this has a better chance of working.