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You can make a lot of money out of a craft. In some cases, the home-made aspect may be an important selling point. However, that doesn’t mean that you can’t still sell your product in a professional manner. Here are some ways that you can give your products a more professional touch.
Build a website
A product that has its own website often feels like it’s a more credible source. If you currently sell your wares on selling from a site like Amazon or eBay, a link to an official website may make buyers more trustworthy that your product is reliable. A website can also be an easy place to direct people to flyers, business cards and other forms of marketing. It’s possible to build your own website for free using a service like WordPress. Alternatively, you may want to hire a professional web developer to create a custom site from scratch. E-commerce software like Shopify can meanwhile allow people to buy your product through your site simply and securely.
Pay for professional packaging
Branded packaging can also help to make your product more professional and may be essential if you’re going to sell your product through retailers. There are many companies such as SmashBrand that can design and craft packaging for you. Even if you want to print off labels yourself to save costs, having someone to help with the design could be handy.
Start a marketing campaign
In order to get more people interested in your product, pay for some marketing. There may be DIY strategies that you can do yourself such as visiting trade fairs, advertising on social media and contacting your local newspaper. Alternatively, you may want to pay a marketing company for more advanced strategies such as online ads, SEO and flyer production.
Build your reputation with reviews
Reviews of your product can help to improve your product’s reputation. Encourage user reviews on sites like Amazon and sport the best reviews on your website. You can also pay for professional reviews by contacting blog owners and magazines and asking them to write a piece on your product.
Pitch to retailers
You may be able to make extra money by selling your product to retailers. Targeting the high street stores at first may be a bit ambitious – start by targeting independent shops in your area or niche online sellers. These shouldn’t be too hard to pitch to and will give you a good platform for then approaching bigger retailers. Be wary of those wanting your product to be exclusive to their store – unless the retailer is big, you don’t want to be limiting the number of sales you could be getting by only selling through one retailer. A website, professional packaging, existing advertising and reviews will all help you cause when trying to persuade retailers that your product is worth stocking.