As more and more people create personal and professional profiles on social media networks, there’s simply no denying the importance of social media for brand promotion and business growth.
We’ll be looking at some of the best tools around to help you manage, deliver and optimize your social media marketing approaches.
With all these tools to choose from, how can you stay on top of the latest and greatest? Well I’ve done the hard work for you…. 🙂
This post may contain affiliate links. Regardless, I only recommend products and services I trust.
The trick with social media is that the times your posts go up actually matters. However, you may not be available to post at the designated time due to other engagements. At such times, scheduling your social media updates with make things much easier for you.
*Have you started your blogging journey yet? Visit How to Start a Blog When You are Broke!
Here are some of the best blogging tools for social media updates:
Best known for: Automated republishing and content scheduling
Buffer is a social media management tool that lets users schedule and publish content on the major social networks, as well as measure the impact of their marketing efforts from one centralized dashboard.
For individual plans, a free version with limited features is available. The paid version costs $10 per month. Team and agency plans start at $99.
- Social media scheduling and publishing in one dashboard
- Includes link shortening and tracking, social analytics, and Pablo, Buffer’s proprietary image creator
- Can add RSS feeds from blogs
- Works with desktops, iPhones, iPads, and Android devices
- Includes browser extensions for Chrome and Firefox for easier posting and scheduling
Best known for: One-click content sharing and analytics
ClickToTweet is a Twitter app that lets you create tweetable links you can then embed on your website, email messages, or press releases. It comes with features that make promoting, sharing, and tracking your content easier.
ClickToTweet paid plans start at $4.97 monthly. Other plans are Expert at $49.70 per year, and the Enterprise plan at $499 per year. A free ClickToTweet plan is also available.
- Tweetable links generation for easier content sharing
- Central dashboard for all your links
- Analytics for click activities on your links
- Click mapping so you know where people clicking on your links are located in the world
- Suggested users feature to increase followers
- URL shortener to redirect all your links
- ClickToTweet WordPress plugin available
Best known for: Social media management in one place
Hootsuite is a time-saving social media and analytics app that lets users manage all of their social profiles from a single location. It allows you to discover and schedule social content, identify influencers, and connect with customers and social media followers faster.
A paid one-user plan starts at $19 per month. For teams and businesses, multi-user subscriptions start at $99 per month. A free and limited single-user plan is likewise available.
- Clean, easy-to-use dashboard
- Offers a complete set of social media management tools for scheduling, content curation, analytics, monitoring, team management, and contests/sweepstakes hosting
- Also functions as helpdesk for social media teams, allowing businesses to protect their reputation straight from the app
- Integrates with 250+ business apps
- Works with the following mobile devices: iPhone, iPad, iPod Touch, Android
A Pinterest and Instagram focused tool designed to help coordinate visual marketing, particularly helpful for those selling jewelry, prints and more.
Price: $7/month, $29/month, or $72/month (with a 30-day trial)
Best used for: Live events promotion
Description: CalendarX is a calendar your followers can follow – how meta! Once they follow your calendar, you can push important events to their personal calendar.
Best known for: Integration of otherwise disparate apps
Short for “if this, then that,” IFTTT is more than just a social media management tool. It’s a web-based task automation app that performs actions triggered by conditional statements or applets. For IFTTT to work, you need a channel, a recipe, and an action.
For example, if you’re tagged in an Instagram photo, IFTTT can automatically download the photo to Google Drive.
IFTTT can be used totally free. But if you want to publish a service and embed it in your own apps or website, that will cost you $199 per month. For custom options and services for your brand, Partner Plus starts at $499 per month.
- Connects disparate services without learning how to code
- Hundreds of service combinations you can use upon signup
- Works seamlessly between desktop and mobile devices
- Can build your own recipe if you don’t find what you need
- Totally free to use
Best used for: Social media scheduling
Description: Yala is a Slack bot that uses machine learning to determine the best time to post to Twitter and Facebook.
Best known for: Content scheduling and amplification
MeetEdgar is a social media scheduling tool that ensures your posts and updates get the most attention from your fans, followers, and connections. MeetEdgar doesn’t just schedule your posts and track their performance, it also allows you to build a library of social media updates that you can use over and over again.
MeetEdgar pricing is at $49 per month. A free 14-day trial is offered.
- Automatically reshares evergreen content
- Builds a queue of updates for sharing across your different social networks
- Supports unlimited content in your library
- Lets you assign expiration dates to seasonal content
- Pulls content from RSS feeds
- Allows category-based scheduling for different types of posts
- Supported URL shorteners: Rebrandly and Edgar’s proprietary custom link shortener
- Offers a Chrome extension and bookmarklet
- Provides statistics to better increase the effectiveness of your social media marketing efforts
Best known for: Content discovery and trends tracking
Post Planner is a content discovery tool that assists social media managers with finding the right content using keywords, hashtags, and industry recommendations. The app also measures content performance through a five-star rating system so you can cherry-pick the content to showcase to your target audience.
Paid plans start at $3 per month (Starter plan), if billed annually.
- Lets you add your own content, which is then scored for virality
- Allows posting to Facebook groups that you manage
- Supports sharing and uploading of photos
- Automatically adds evergreen content back to plan rotation
- Star rating system to predict content performance – more stars, better content performance
- Automates publishing from RSS feeds
Best known for: Twitter marketing and monitoring
An app by Twitter for Twitter users, TweetDeck is a social media management tool that monitors how users interact with the content posted on your different accounts. It gives you an at-a-glance view of your mentions, messages, notifications, and real-time activity in your network.
TweetDeck is absolutely free to use.
- Supports link shortening
- Lets you set up keyboard shortcuts and configurable alerts
- Allows tweet scheduling
- 15 different column types that can be added to or deleted from your timeline anytime
- Easily customizable look and feel
- Tweet Grid, which basically is a collection of tweets, that can be customized and embedded on your website
- Supports multiple users and team management
Price: Free or $10/month
Best used for: Content curation
Price: Free or $4.99/month
Best used for: Content curation
Description: Panda 5 (the fifth iteration of the popular news-reading app) helps you speed up your content curation process by allowing you to browse multiple websites at once, integrate with other websites, and pull in RSS feeds of your favorite content.
Best used for: Content curation
Description: Zest is a new tab extension that helps you discover great marketing articles. All the articles are curated by its community of marketers and manually approved.
There you have it – the top (free or low cost) social media tools for 2017. I will be updating this post on occasion, so if there are any tools you’d like added to the list, feel free to send me a message.
You might also like:
- How to Start a Blog When You’re Broke
- The Ultimate Blog Resource Library to Help You ROCK Your New Blog