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Do you ever just look at your blog and pull a face? You know the kind. Sort of disgusted, sort of frustrated – like you’ve just stepped in something! It’s the kind of face you tend to pull when you’re just not happy. And sometimes, your website will warrant that face.
Whether you’re sick of the design that you’ve had for some time now, or you know that what you have just isn’t getting results, it could be time for a redesign. But a redesign can take a lot of work and when you’ve got some serious blogging to do, it’s often the last thing you want to take on. So you need to make it easier on yourself by following these five simple steps.
Do Your Research
Your first step is always research. In fact, this should be your number one rule in life; never do anything without having done your research first. Because without that research, you could be making a big mistake. And this applies to any blog changes you make.
So dig around. Take a look at sites you like and note down why. What is it that you like and don’t like about them? What could work for your site, and why? This is the step that’s going to help you get ready for the redesign.
Find A Developer
And no, you don’t necessarily have to do that complete design yourself. Not unless you’re a developer yourself – because nobody’s got time for that. So, what you need to do is find yourself a professional such as an Umbraco web agency that can pretty much take on the project for you. And be sure to shop around for this too.
You need to be able to work with a company that is skilled and affordable, but that will create a finished product that you love.
Pick A Theme
So you’ve done your research and you’ve found your pro, but you still need to make a big decision – and that’s the kind of brand theme you’re going for with your new design. Sometimes, your developer will make suggestions, but based on your research, you may have something in mind that you can give them to get started on.
Choose Your Components
The devil is in the details, and you really need to get them right. Although your developer will work with you on this, you need to choose the key components that will pull your blog together. From the exact colors and the fonts to the pages you want on site and even the different products and apps, you have to pick the pieces that will pull the design together.
Test, Refine & Launch
From here, it’s then onto the testing phase. As you really need to be sure that this is the right move for your blog. So do some split testing and use focus groups if you can. Then, you can make some final tweaks to what you have and work on the launch. Because it’s always fun to make a fuss over the finished product, and you can often get a lot of traction by doing this too.