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Working with your hands is something you have been dreaming of for a long time? Do you have an eye for details? Creating a landscaping business might be just what you need. You can set your own hours, see instant results, build a loyal customer base, and most importantly get started at a low cost. You can start offering basic services and then move on to other landscaping aspects, once you are established, and have money to invest in equipment.
Find out below how to get started and established.
Check Your Competition and Demand
Before you establish yourself as a landscaping business, you will need to know what other people in your area are doing. This way, you can differentiate yourself in the marketplace and offer more or better services than others. You can simply knock on doors and ask people if they have an established company, or whether or not they are looking for more landscaping work. You might also distribute surveys in the neighborhood, or check out local Facebook groups for inspiration.
Get Your Basic Equipment
To get started, the minimum you will need is a truck with a big enough trunk to store all your gardening and landscaping equipment. Get tools, such as shovels, rakes, and wheelbarrows to move the earth. Once you are established, you can invest in more expensive ground working equipment. Check out Air Compressors USA for quality industrial compressors that are suitable for working on large gardens, and easy to transport in your truck. Once you have more equipment, you might need to invest in a larger truck that can tow your larger tools.
Get A Business Name
To successfully trade, and to be taken seriously, you need to choose a catchy business name that you can put on your cards and leaflets. Later, when you have a work van, you can even order a signage with the business name and logo of your choice.
Get Insurance and Training
If you will need to work in other people’s homes, you will need a liability insurance to cover you. You might even need to get health and safety training and qualification to do certain jobs. For example, if you need to climb on high ladders, you will need to be trained at working at heights and using safety equipment. Make sure that you tell your customers that you are professionally trained and insured, as it will give you a competitive advantage.
You might want to start with distributing leaflets in your neighborhood. This is a cheap and effective way of getting the word out about your new business. Alternatively, place leaflets in local community centers and talk to large hotels and guest houses in the area to see if you can take on a regular contract. You will need a card, and a basic website so customers can get hold of you easily. Get your logo, social media accounts, trade phone number, and leaflets established, and you can start receiving calls.
Get Your Prices Right
You will have to do your research constantly, so you know how expensive your services are, compared to other businesses. You might want to ask your new customers or even people on the street to find out how much they are prepared to pay for each service. You might need to start at a lower price in the beginning before you get a reputation in the neighborhood, and then you can increase your prices. Offer discounts for new customers who sign up for a regular service, such as weeding, hedge trimming, and grass cutting.
Offer Referral Discounts to Customers
One of the best ways of creating a customer base faster and growing your business is to ask your new customers to recommend you to their friends or neighbors. Tell them that if you get a job, thanks to them, you will offer them a discount or a free service. People like being helpful and recommend the services they are happy with. They also like free stuff. If you manage to build a fan based as a landscaper in the neighborhood, you can take advantage of word-of-mouth advertising, which is free.
Expand Your Area and Services
Once you have enough work in your neighborhood, you can start thinking about growing your business. Look at neighboring areas you can cover, and – if you can afford – invest in a van and a worker who can do your job. You will need to provide training and support in the beginning, but you can grow your revenues instantly if you expand your area covered. You might want to employ a landscape designer who can provide people with plans before you start the work.
Invest in Social Media and Digital Marketing
To start a small business and make it a success, you will need to have a marketing plan that involves social media and digital advertising. Take advantage of the power of social media groups, advertise on Facebook, and create an impressive Twitter profile. If you are aiming at companies, you will even need a LinkedIn profile.
Check the different local online magazines for advertising opportunities, and create a profile on review sites. The more customer engagement you can show online the better new visitors on your websites will trust you with their work. Make sure that as you start completing projects, you take photos of gardens before and after the work, and share it on your social media sites. Run a Facebook campaign, and register in local directories.
Whether you are new to running your own business or are just changing your job to spend more time outside, you need a detailed business plan. Starting a landscaping business should not be hard if you keep it simple first and build it from the ground up. Focus on your target customers’ needs, listen to feedback, and expand your services regularly. Don’t invest in heavy machinery until you know that you have a strong enough demand for work you need it for. Build up your reputation, and keep an eye on customer feedback to keep on growing and improving your services.