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There are many side hustles to choose from, but one of the most popular choices is selling homemade beauty products.
There is undoubtedly a demand for these products. Store-bought products can contain a number of concerning synthetic chemicals and toxins, which has lead to more and more people embracing more “natural” solutions. Homemade beauty products such as facial balms and body butter are usually made with simple ingredients, so they have boomed in popularity over the past five years.
So the market is there, and you think that you’ve got what it takes to produce homemade beauty products that are good enough to persuade people to buy– what could possibly go wrong?
Beware market saturation
Entering into a market that is popular is a very good idea; it suggests that there is a demand for what you are selling, allowing you to ensure that your side hustle is as lucrative as possible.
However, it is possible for a market to be too popular, to the point you can’t stand out from the competition. It’s vital that you ensure you have enough unique recipes to truly catch people’s eye. It’s also beneficial to corner a niche rather than selling general products; for example, you could focus on products for people with rosacea, or products that tackle acne issues. Specialized products are more capable of surviving a saturated market than anything more generalized.
Beware the demands on your home
Making beauty products at home, for your own use, is relatively simple– it creates no more mess than creating the average evening meal. However, when you start to produce higher quantities, the demands on the kitchen space in your home can become concerning.
You also have to think about the demands of regulations. If you are producing a large amount of oil — which you likely will be, given the predominance of carrier oils in natural beauty products — then you may need to investigate oil water separators for your waste. You may even need to contact your local authority to discuss trash removals for business needs; some authorities won’t remove trash that has accrued as a result of non-domestic use.
Finally, you have to consider the extra expenses you will incur as a result of preparing products at home. Melting beeswax — another homemade product staple — places an extra demand on your electricity usage, while you will likely be using your refrigerator and freezer for business use, potentially limiting the amount of actual food you can store in these areas.
So is a homemade beauty business a worthy side hustle?
Yes– but you have to be careful. The issues discussed above are real problems you may face, and they are issues you’re going to have to have a plan to resolve. If you one day hope your side hustle will become a full-time business, you’re likely to have to be willing to adapt your home and product line to suit.
However, if you just want a simple side hustle, then you have to ask yourself if the hassle associated with homemade beauty products is worth it. The profit margins can be high, but there’s a lot more involved in such a venture than you might expect. Think it through, run the numbers, and then make the decision that suits your circumstances.