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When you are a small business, it can be all too easy to ignore your advantages while chasing the dream of scaling. But one of your biggest advantages is your ability to be proactive; it is your ability to change direction and pivot according to what the market is doing. The best way to think of it is like this: big businesses are big cruise liners that have a lot of all-inclusive benefits but can’t change direction quickly, whereas you are a speedboat with a rubber ring attached to the back and the ability to pull a 180-degree turn in a second.
In fact, this is such an attractive quality that many big businesses are segmenting to create autonomous departments in the hope they will be able to mimic this. It is the idea of being proactive in the market and not reactive.
With that in mind, we have pulled together a list of ways you and your small business can leverage its size and remain proactive in ways your bigger competitors can’t:
Your Team, Your Customers
Even in today’s world of technology, your business is only as good as good as your employees and a big reason for this is to do with your customer service. Your employees are constantly interacting with the very people that make your business a success – your employees. Of course, the more information your team has the more they will be considered to be experts, and that is a surefire way to improve their relations with your customers. As such, you need to make sure you improve their knowledge. Trust us, you’ll see the best kind of domino effect take place.
Hire Some Specialists
These days, a small business can’t hope to compete with the bigger fish without outsourcing, and outsourcing smarter, which means hiring specialists. How you translate that is up to you. It could mean you outsource your IT needs to a company like https://www.athensmicro.com/solutions/flat-fee-it/, a company that prides itself on not being reactive, it could mean hiring a creative copywriting service like https://www.coppermilkcreative.com/latest-masterpieces that knows what your millennial audience connects with it or could mean hiring a freelance bookkeeper that is super-glued up with the latest tax changes. You want your full-time employees to be good at more than one thing, but you want your specialists to be the best at what they do.
Chat With Your Customers
Big businesses are not in a position to chat with their customers; not in the same way you are. You are perfectly positioned. You can engage with them, interact with them, listen to their feedback and make changes accordingly. Why? Because there aren’t many layers between you and them. Don’t get us wrong, no one should understand your business like you do. However, no one will be able to tell you where you can improve more than your customers. They are at the forefront of your services. So, if you haven’t done a customer feedback survey in recent weeks or months, then now is the time to ask them how you can serve them better.