No matter how small and upcoming– or big and established your business may be, trade shows are an exciting time for everyone involved. The chance to get your name out there, interact with your target market and get everyone excited for your next product or whatever else you may be selling, there just aren’t too many opportunities like this.
Having all that floor space allows you to get a bit more creative with your presentation and advertisement. No longer are you limited to newspaper ads and trying to be humorous on Twitter, instead, you have an outlet which represents your company in a rather densely populated room. It really does not get much better than that when it comes to putting yourself out there.
Now you might be thinking to yourself, in a room full of people trying to stand out and attract attention, how do I stand out?
Well, without some extreme measures it might just not be entirely possible to be the most eye-catching stall in the building, but you can make sure that when people come to yours, they are sure to remember it.
Shell scheme stands are an excellent way of creating a place that is not only fully custom and built especially for you to suit all your presenting needs. Filling that wall space with anything you can imagine, allows you to create a small oasis based on what you feel would be best to show off.
Custom shelves, tables, lighting and just about everything else can have custom prints with your designs of choice. This is not only a surefire way to make yourself one of the more memorable stalls but allows you to truly show off your products at their best in whatever way you see fit in your own custom environment.
If your product is something which can be demonstrated in an interactive manner, it may just be your ticket to garnering a huge crowd.
Interactive activities which involve the audience in trying out your product often result in a few people standing about trying to figure out what is going on. This usually triggers a domino effect, causing more and more people to stand by because they are then wondering what everyone else is gathered around for.
If getting interactivity is an issue due to the nature of your product, set up some sort of activity which can get the people involved. Maybe a raffle, a lucky dip, some sort of contest, anything which could get passersby to stick around for a bit longer than just literally passing by.
Making some basic branded merchandise to give out for free is a great way of having people keep your company in mind. Be it a pen, notepad or fidget spinner, it has to be something which would be kept around on a desk or office scenario.
If you really want to go the extra mile, make sure they have your company’s contact details on them to make contacting you in case of need easier than ever.