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Bloggers think that marketing is the hardest part of being a boss, and it is true in some circumstances. The idea of going up against established and popular sites is enough to send shivers down the spine. Let’s face it – how are you supposed to compete? The answer is with personality. As a blogger, customers and consumers allow you concessions they don’t with big brands, the reason being that you are small and personable. If you want a blog to be a success, it’s essential to take advantage of this industry secret.
Below are the ways bloggers can reach out personally and connect with followers.
Define Your Voice
Written and video content will play a significant role in marketing and advertising, which is why it needs to stand out. Producing material that is sanitized and full of corporate propaganda isn’t the way to go for a blog. Of course, it’s up to you to define the site’s voice, but it’s always best to be light, breezy and funny wherever possible. Remember that people aren’t looking for consummate professionalism when they visit the site. Instead, they are looking for informality as they want to cut through the crap on all the other platforms on the Web.
Use Personal Images
Your blog should be a representation of you and your values. So, using stock pictures which have no resemblance to you, your family or friends is a tad hypocritical. Also, there is the fact that the audience wants to see quality images which have an aesthetic appeal. As the photographer, it’s down to you to play around with the pics and modify them to add value to your posts. Research shows the right images not only increase traffic but also instill a sense of trust because people can put a name to a face.
Have you ever wondered why big firms are obsessed with contact information? It’s because they understand the link between an email blast and an increase in sales. It’s important to follow suit, but you have to be subtler to make an impression; you have to make it personal. Start by using as many first names as possible at the beginning of the email and forget about surnames. Plus, you should make sure the main body of the text doesn’t sound gimmicky or rehashed. Another fantastic marketing method is a personal phone number as blogs can send SMS online to keep in touch. It goes without saying, but social media should be the foundation of your connection.
Nothing is more personal than meeting a person in the flesh. Yep, it sounds weird in today’s culture, but it can be the difference between a bounce and a conversion. Going to events and speaking to people face to face is without a doubt the best option, as is a trade show. However, don’t forget the importance of handing out a business card on the fly as some people like an old-school touch.
Last but not least, don’t give up. Even with personal marketing, there are no guarantees so it’s vital to press on and be positive.