Disclosure: Some of the links in this post may be "affiliate links." This means if you click on the link and purchase an item, I will receive a small affiliate commission, at no extra cost to you. Regardless, I only recommend products or services I use personally and believe will add value to my readers.
If you run an eCommerce store, competition is fierce. You’ll not only be competing with other smaller stores, you’ll also be taking on retailers selling on sites like eBay or Etsy and colossal internet stores like Amazon. There are a few ways that you can stand out and become successful. The first is by offering a unique product or service. Being the only person that sells what you are offering gives you a great head start. But, unfortunately, it’s not always realistic, so instead, you may want to offer unique innovations or better price points.
Another way to make your eCommerce store stand out is by providing fantastic customer service. This is often an area larger companies fall down and somewhere that you can do well. But, in this article, we’re going to focus on another way to stand out from the crowd. With a professional looking eCommerce store.
To be taken seriously it’s essential that your website and storefront is professional. It must look great, work well and always provide a professional service. Here’s how to add some professional touches to help it stand out.
The best websites keep things simple. Use whitespace to give focus to your products and keep things clear. Too much clutter can look messy and make it hard for viewers to pick out information.
Think about online stores you use. Most of them will have more than one option when it comes to the checkout process. You need to make things as easy as possible for your users. Some options to include are PayPal, debit and credit card payments, Apple Pay and Android Pay.
If you want to give your customers the option to create an account, you should also make this easy by allowing them to use their social media profiles.
High-quality photos can be what sets your site apart. Basic images of products on a busy background aren’t appealing, don’t give customers the information they need and don’t show the products off. Instead, use props from a mannequin sale, and plain backdrops to show your products at their best. When business starts to do well, you may also want to invest in a DSLR camera.
Mobile websites are no longer a novelty. Most websites have a specific mobile version to improve customer experience now that so many of us shop on our phones. If your eCommerce store doesn’t work well on a smaller screen, users will just click away and find what they are looking for somewhere else.
Have a Business Email Address
Don’t use your personal email for business. Have a dedicated business email including your web address or brand name. This is such as simple thing but can make a professional first impression.
Display Clear Contact Information
Your website should display obvious contact information so that your customers can always find you if they need you. An address gives an air of authenticity, so if you don’t want to put your home address on, get a PO box.