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When you’re running your business from home, you need to think about client impressions. How do customers and clients perceive home run companies? Unfortunately, they see them as companies that aren’t successful enough to play with the big boys on the market. They see you as a business that isn’t strong enough with profits to survive running your company out of a major office in the city.
Are they right? That doesn’t matter, it’s all about perception, and the perception is that your company is weak and more importantly, unprofessional. We need to alter that perception, and there is a number of ways you can show customers that they are misjudging your company.
Look Good Using The Right Tools
Let’s say that you’re sending a proposal to a company, client, contractor or business partner. You need it to look like it has come from a major business. How do you do this? Well, we suggest that you think about using services like Bidrick winning proposals. That way, you can get documents that looks absolutely perfect and to the client or contractor, will seem as though a major company was behind it. Of course, it’s not just about what you send out but your brand as a whole.
You also need to think about your website. If you’re running your business from home, the website is essentially the front door of your company. It’s what customers see first. It’s the immediate impression they get of your company. Don’t allow them to think for one moment that very little time and energy was spent designing your business. Instead, do everything in your power to ensure that it looks great with pro web design software. The worst thing you can do is let your website look like it came out of a cookie cutter.
Don’t Let Them See You’re A Home Company
It’s worth pointing out that you don’t actually have to show customers or clients that you’re running your business from home. There are a variety of ways that you can mask this fact. Our recommendation would be that you consider using a virtual office address. By doing this, business owners will think that your company is run from an office in the center of a major city, not from a quiet little cul de sac. If you are an e-commerce company and there’s no need to ever meet the people you’re selling your products to, there is no harm in doing this. They will never tell the difference and simply get the impression they are dealing with a major company rather than a small one person business.
Keep Things Professional During Contact And Connections
A key mistake that small business owners often make is to run things as informally as possible when communicating and interacting with clients and customers. This is a mistake as eventually, it will backfire and if you do make a mistake or your quality drops, they will assume it is because you are not a professional business. Instead, make sure that you are always handling clients with a professional demeanor and responding as quickly as possible to any inquiries.
Take this advice and your home run company can appear as professional to clients as any other business on the market.