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With increasing numbers of businesses taking to the world of E-commerce, it’s not all too surprising that customers are following suit and spending more of their time and cash online. But if you still operate a brick and mortar business, it’s absolutely essential that you continue to get customers through your doors. In order to come into contact with as many customers as possible (who will hopefully generate as much profit as possible), it is important that you ensure you are easy to find. Here are just a few different ways of letting your customers know where you are located!
Adding Sufficient Information to Your Website
A good place to start sharing your physical location is online. This is the first place that people will generally go when they want to find out if your brand has a tangible store or whether you stock your goods in any department stores. One simple way to answer all of their questions is to set up a “contact” or “getting here” page on your company’s website. Include the location of your store and your opening times, so that people can pop in and browse or purchase goods when they are free. If you have a chain of stores or stock your goods in various different stores, it’s always a good idea to incorporate a brandbits store locator into your page. This will allow your potential customers to input their own postcode or current location and find out where the nearest store or supplier to them is. Having this information at hand will ensure that your customers visit you when you are open, helping them to avoid disappointment and preventing them from sourcing alternatives from your competitors.
Using Signage to Your Advantage
Investing in an eye-catching sign for your business will help customers to identify where you’re located on the high-street. While it’s important that your store has a prime location amongst other stores to draw in casual shoppers, you won’t have much luck at directing traffic through your door if you simply blend into the background. Remember that signage is one of the most powerful business tools that your brick and mortar store has and it’s entirely up to you to use this to your advantage! In order to keep with your aesthetic, stick with your branded color scheme and use your signature brand font or logo on your sign. You should also consider having some form of lighting incorporated into it, especially if you plan to operate at night. This, again, will help your store to stand out. As well as serving to direct potential customers to your store throughout its opening hours, also consider it a form of constant advertisement, as it will be on display to anyone nearby round the clock, every day of the week.
Nowadays, competition is tougher than ever. People have little patience and high expectations due to tech developments and the internet giving them access to most goods from the comfort of their own home and special delivery to bring purchases directly to their door. So you need to make sure that your customers can find you easily should they want to visit your store or spend money with you!