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Every business needs some personality. It’s not only overly-corporate brands that turn off potential customers but lifeless brands too. People have so many options these days when it comes to the goods they consume or the services they use. There’s no reason they should choose your business over any of your competitors if you don’t offer anything special. Your business needs an enticing image in order to attract consumers from your target market. If you’re struggling to achieve that then take the following advice to give your business some personality.
Get the team on board.
Your business can’t have personality if your employees don’t have personality. You need to celebrate both the strengths of individual workers but also the strengths of the team as a whole. And if your workforce doesn’t operate as a team then your company won’t feel as if it has a unified personality and drive to succeed. This isn’t to say that you should quash people’s individuality but you should definitely encourage teamwork. Find ways to incentivize your employees to not only work harder not only in an individual sense but as a team. You could create sub-teams every week and offer rewards such as bonuses and other prizes to the sub-team with the best performance (either in terms of sales or positive reviews from customers). You could also offer flexible working options to employees. The point is that your workers need to have happy mindsets if you want your business’ personality to shine.
You also need to keep the team on track in terms of project focus. As your business expands and the workforce becomes more segregated in terms of different departments working on different projects, it’s easy for your company to feel disjointed. Employees might lose sight of the company’s overall goals as they become focused on their sub-teams and sub-goals. You need to hold regular meetings to ensure that every team is working towards the same objectives because your company’s business plan will likely change and adapt to the changing market on a frequent basis. Essentially, you need to keep your employees in the loop. But you need to do so in an engaging way; remember, your business is trying to become all about “personality”. You could get some free templates for a Google presentation to help give your meetings more flavor. The point is that your team needs to be on board if you want to give your business to have a cohesive personality and brand.
Connect with customers.
The best way to prove your business has a personality is to connect with customers on a personal level. Use social media platforms such as Twitter to directly respond to customer inquiries or complaints. Dedicate some of your friendliest members of staff to this task because they’re essentially going to provide the voice of your brand. A shining personality on your social media pages will do a lot to affect people’s perceptions of your business in a positive manner.
Work on your brand message.
Continuing from the previous point, you need to impress your customers with your personality if you want your business to succeed. It isn’t just about the way your individual employees communicate with people; it’s about the message you project. Your business needs to have a purpose and a vision so that the target market knows you care about more than simply making a profit. Perhaps you could display an eco-friendly mentality, for example. You could even donate some of your proceeds to specific charities. You need to show consumers that your business is human by expressing interests in issues that matter to everyday people.