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Brand loyalty is paramount when it comes to guaranteeing success with your small business. It’s what keeps customers coming back time and time again rather than spending their disposable income with competitor brands and companies.
So how do you establish this? Well, a good place to start is by making your customers feel valued. Here are a few tips and tricks that should do the job.
With the rise of E-commerce more and more companies are taking to operating solely online, face-to-face service is where you can really up your customer service game.
While you won’t be able to remember every customer who passes through your doors, it’s always good to pay particularly special attention to regulars. These people are buying from you for a reason: they like your products or services. However, the thing that cements their loyalty will be special treatment. This doesn’t necessarily mean that you have to give them extra discounts or lower prices.
Usually, something as simple as remembering their name and personally greeting them when they come into your store is enough. Casual conversation is great too, as it builds a more personal relationship rather than making them feel replaceable or like every other consumer.
Mailing lists are a brilliant business tool. Customers can sign up to them, allowing you to contact them, notifying them of new releases, discounts, sales, and special events. However, you can also use them to your advantage when it comes to adding a personal touch to your engagement with clients. Add a field to your mailing list signup form that can be filled with their date of birth.
This way you can send a birthday message on their special day. The most impressive way to do this? An ecard such as those supplied by ekarda. For an extra touch, add a small discount code that can use around the week or month of their birthdate. Perhaps 5% or 10% discount or a buy one get one half price offer.
Loyalty cards are business genius. You may think that these belong solely to the realm of larger businesses, who can afford to give the odd thing away for free here and then.
However, they are just as valuable to small businesses, regardless of your products or services. Stamp cards are a great option: add a stamp per item purchased or certain amount spent, then reward customers with a free product or service once they achieve a certain amount of stamps. This encourages loyalty to your brand, even when competitors offer lower prices or sales.
Your customers will still opt to pay that little extra with you, as they may be close to receiving their free treat.
These are a few simple techniques will make your customers feel valued and thus increase their levels of loyalty to your brand. This keeps sales turning over and steady profit coming in. So try them out. It’s all a case of trial and error: abandon things that don’t seem to work and maintain the things that do.