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When you look online these days, it can feel like everyone out there has a blog. Some blogs are personal, some are professional, and some are there to advertise businesses as a whole. Not all personal blogs are on the same level as each other, and not every professional blog is as professional as it could be. When you have a lot to say – whether as part of your business or just in your personal life – a blog is a fantastic platform to open up and get your opinions out there. The thing is, starting up can be very confusing!
Blogging is a huge business, and yet most bloggers don’t know that they can make money from their blogs. Even if they do have an idea, they often need some great support with promotion and web hosting before they can get there. There are a lot of things that you need to ascertain before you get your blog established, and the four tips that we have put together for you below can help you get yourself out there.
Tip 1: Learn Your Why
Everyone who is active in the blogging world has a reason to be there. Whether this is a mom on her way to giving out some fantastically frugal tips on raising children on a budget, or a digital marketing company set on giving you tips on SEO, there’s always a reason for the blog to be in the digital space. You have to know what your blog is for. Are you offering a target market some advice? Are you providing a subject-specific service like gardening or cookery? Before you open your blog, you have to know what it’s for.
Tip 2: How You Host
There are two ways that you can host your blog: self-hosting or free blog hosting. Self-hosting your blog means using an established hosting environment but for a fee. Paid hosting often offers you a lot of support and benefits and is usually the best option for a professional blogger. Free blog hosting sites are an affordable way for someone to open their own blog, but there are often limitations.
Tip 3: Platform Choices
When you decide to get your blog off the ground, you need to know where to start with it. There are an awful lot of blogging platforms out there that you can use, and while some of these serve as hosts, not all of them do. Check out this list of blogging platforms that could be available to you and read the benefits before you commit to any of them.
Tip 4: Traffic Matters!
There’s no point in having a blog on the go if you have no one clicking on it and reading what you have to say. Traffic may slow you down on the way home from work, but it’s what keeps your blog alive and kicking. Without traffic, you have no one reading what you have to say. Read here about how to drive more traffic to your blog.