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Any business runs off the back of a good product. Your staff and your marketing campaigns etc. are all vital to your success as well but you won’t get anywhere without first coming up with an incredible product idea and working out how to make it exactly as you want it. A good product is something that is simple but fills a specific need, if your product doesn’t serve a purpose, you’ll struggle to sell it. It also needs to be something that people don’t mind keeping in their house so a good aesthetic design is also a big concern. Those are the things that you should be doing when you’re designing your first product but you also need to think about the things that you shouldn’t be doing. These are some of the biggest product mistakes that businesses make and how you can avoid them.
Too Much Faith In Your Idea
This sounds a bit odd because having faith in your own product idea is obviously quite important. If you don’t believe in it, it’s not likely to be that good. However, it’s important to remember that an idea that is good in theory doesn’t always translate into a viable product when you come to make it. If you refuse to accept this and continue to maintain that your idea is amazing and you just need to make it work somehow, you’ll end up wasting time and money trying to develop a product that just isn’t going to work.
Not Using Prototypes
It’s important that you test and get feedback regularly throughout the design and manufacture process. If you leave it all to the end, you might miss glaring errors that could have been ironed out early on which saves you a lot of time. You can use 3D printing for rapid prototyping and then get focus groups to test the design so you can work out whether you’re heading in the right direction. Understanding your mistakes early on is the key to creating a good product quickly and efficiently.
If a customer starts using your product and it has features that just don’t make sense to them, they’ll automatically start to doubt your design. The reason that this happens is usually that a company starts to work out the features of a product before identifying the benefits and uses of that product. You need to decide what advantages it offers to your customers and then design features that deliver those advantages, not the other way around. That helps you to ensure that every feature is there for a reason and you don’t have a cluttered product with lots of pointless functions on it.
Not Enough Research
It’s easy to get carried away and think that your product is amazing and it’s guaranteed to sell well, but you can easily be wrong about that. If there isn’t a place for your product in the market and there isn’t customer demand, you’ll struggle. Before you start spending time and money developing and manufacturing that product, you need to do research to work out whether it’s actually as great as you think it is.
Avoid these common design mistakes and you’ll have a brilliant product in no time.